There are lots of dance music videos out there that I find lazy and, in extreme cases, offensive. The artists that commission them think it's cool just to have semi-naked girls wiggling about to flacid beats, often in stupid sunglasses or holding riculous props (stop sniggering at the back, please).
By my calculations, I've been clubbing over 600 times in the last decade - and not once have I done it in a bikini. So why the need to portray this image of women as sex objects?
It's therefore refreshing to come across this video for 'Machine Gun', the next release by Dutch drum 'n' bass trio Noisia. It's the first release off their debut album 'Split The Atom', which comes out on 5 April.
Directed by Superelectric, it's a world away from Ministry of Sound-style glitz and cheesy glamour, instead basing itself loosely on the story of Frankenstein with a healthy dose of destruction, war and gore thrown in.
It's a clever, inventive music video and the graphics are brilliant. Just don't watch it if you're on anything!
Big high five to DJ Tom Central for sharing this with me.
Posts
No comments:
Post a Comment